National Arts Centre

National Arts Centre Orchestra

Subscription sales


“The PassionArts team delivered an exceptionally strong campaign for us in our last season and have worked hard to develop our business and their relationship with our team. They exceeded our expectations and our campaign goals on all measures, and are a trusted partner for their reliability and their proven results. As a marketing lead it is extremely important to me to have suppliers that I can count on and can trust to problem solve with me to meet our business objectives. Thomas is passionate about what he does, the people he serves and employs, and it shows in the results he is able to achieve. We look forward to continuing to build our relationship with Thomas and his team.”

Kimberly Raycroft
Senior Marketing Officer
National Arts Centre Orchestra

About this client

Created in 1967 and opened in 1969, the National Arts Centre was built by Canada’s leading artistic figures at the time; the leadership of Hamilton Southam and Lester B. Pearson transformed a simple idea into the magnificent national organization for Ottawa’s performing arts that we see today. In the mid-70s the NAC faced economic issues and realized the government could no longer be its sole source of funding. Fundraising initiatives were implemented and supporters began donating large sums of money. The NAC is now mainly subsidized by the National Arts Centre Foundation, which is comprised by private fundraising. The NAC has solidified its reputation as the only bilingual, multidisciplinary performing arts centre in Canada. It is home to the NAC Orchestra, English Theatre, French Theatre and Dance as well as Scene Festivals and NAC Presents. Their dedication to educational activities for youth has developed programs such as the Summer Music Institute, which brings in 100 musicians from around the world each year. The NAC strives to create and maintain a national stage for the performing arts and bolsters creation, learning and performance across Canada.